By David Akinmola
In a departure from the traditional Valentine’s Day focus on gifts and romance, AIICO Insurance Plc brought its message of love and responsibility directly to young Nigerians through an on-campus street engagement aimed at promoting financial protection.
Partnering with street influencer Kabiyesi, the insurer organised interactive sessions with undergraduates, posing a central question: How far would you go to protect the ones you love?
The responses, according to the company, were emotional and reflective. Several students spoke passionately about safeguarding their parents and families. One undergraduate said he would prioritise securing his mother’s future once financially stable, while another expressed readiness to protect his entire family from unforeseen risks.
Beyond the light-hearted atmosphere — which featured Valentine-themed giveaways and spontaneous interviews — the campaign emphasised practical expressions of love, particularly through insurance planning.
Brand Manager at AIICO, Oluremi John, said the initiative was designed to broaden the meaning of Valentine’s Day.
“For us at AIICO Insurance, Valentine’s Day is about more than romance. It is about demonstrating love in practical ways by protecting the people and things that matter most. Insurance remains one of the most effective ways to achieve that,” he said.
During the engagement, students were also asked what they would insure if financial constraints were removed. Responses ranged from parents and siblings to small businesses and personal ambitions, reflecting growing awareness among young people about financial responsibility.
Company representatives used the opportunity to explain basic insurance concepts, address misconceptions and highlight the relevance of early financial planning. According to AIICO, the initiative was part of efforts to make insurance education more accessible to younger demographics.
A participating student noted that insurance is often perceived as a product for older adults but acknowledged its relevance to young people beginning their financial journeys.
The insurer said the outreach aligns with its broader strategy to deepen insurance awareness and build a stronger protection culture among emerging generations. The initiative also reflects the company’s recently refreshed brand identity, aimed at resonating with younger audiences and evolving lifestyles.
Founded in 1963, AIICO Insurance provides life, general and health insurance, as well as investment management services to individuals and corporate clients across Nigeria.
