By David Akinmola
PSL Insurance Broker has introduced a mobile and web-based platform tagged, ‘FSL Insure’ designed to deepen insurance acceptance and and improve nationwide access by offering customers a faster,simple and fully digital route to purchasing and managing policies.
The platform,which has received full approval from the National Insurance Commission (NAICOM), enable individual and businesses to explore,compare,buy and administer a wide spectrum of insurance products in real time.
Developed in partnership with Safam FSL Insure aggregates multiple underwriting partner, providing end- to- end digital services aimed at modenising Nigeria’s insurabce distribution system.
Speaking at the unveiling in lľagos,Managing Director, FSL InsuranceBrokers,Adeyinka Falade,said the new platform aligns with the industry’s push toward broadrr coverage and improve customer trust thrugh digital innovation.
“With FSL Insure, we are placing insurance directly in the hands of Nigerians,” he said.” Digital platforms like this are critical to beaking long-standing barriers to insurance access speed, convenience and transparency.”
Falade noted that features such as instant policy purchase and issuance, seamless payments, claims support, advisory services, and data security would help strengthen customer confidence at a time the industry is intensifying efforts to grow penetration beyond its current low leves.
” By simlifying the entire process from product selection to claims FSL Insure enhances user experience and reduces the friction that traditionally discourages uptake,” he added.
Industry analysts hace long urgued that digital channels hold the key to widening insurance acceptance in Nigeria, particularlly among young and tech- savvy consumers, SMSs and residents of underserved communities. By replacing paper-based processes with faster digital alternative, platforms like FSL Insure are expected to boost efficiency across the value chain, reduce operational costs for insurers, and support more accurate data- driven underwriting.
According to FSL, users can obtain a policy certificate in less than five minutes after completing five steps: selecting a product, filling out the know-Your- Customer(KYC) form, providing proposal details, making payment and receiving the certificate via email.
The firm said the induction of FSL Insure positions it as a leading player in Nigeria’s evolving digital insurance ecosystem, combining technology, regulatory compliace and customer- focused innovation to expand access and strengthen public acceptance of insurance as a financial safety tool.
