
Scheduled to hold in Lagos, the Expo is being convened by LENJI Group with the theme,” Promoting Indigenous Products as a Catalyst for National Economic Growth.”
According to the organizers, the event is more than just a trade fair. It represents a bold movement to elevate Nigerian brands, boost local consumption, and position the nation as a hub for innovation and enterprise in Africa.
By uniting businesses, government, investors, and consumers under one roof, the Expo aims to spark collaboration that will lead to sustainable economic transformation.
The Managing Director of LENJI Group, Babatunde Karunwi, said the Expo will inspire pride in indigenous creativity while reinforcing the “Buy Nigeria” culture.
He added that the initiative will serve as a platform to unlock investment opportunities, connect SMEs with critical financial and regulatory support, and provide both national and international visibility for participating brands.
The two-day programme will feature exhibition booths where small and established businesses can showcase locally made products and services, alongside a high-level seminar conference that will bring together thought leaders, policymakers, and industry experts to deliberate on strategies for strengthening local patronage and driving innovation.
Financial inclusion will be a key focus, with strategic partnerships already being established with banks and financial institutions to provide exhibitors with on-site services such as account openings and POS issuance. In addition, government agencies are expected to play a central role in ensuring policies remain supportive of SMEs and encourage a business-friendly environment.
The Naija Broands Trade Expo 2025 is also envisioned as the beginning of a long-term flagship initiative that will grow into one of the nation’s important annual economic events, creating a ripple effect that benefits local entrepreneurs, consumers, and the wider economy.
Of SMEs and encourage a business-friendly environment.
The Naija Brands Trade Expo 2025 is also envisioned as the beginning of a long-term flagship initiative that will grow into one of the nation’s most important annual economic events, creating a ripple effect that benefits local entrepreneurs, consumers, and the wider economy.