As part of continued commitment to support its Small and Medium Enterprises (SMEs) customers, AXA Mansard Insurance Plc has planned to offer some selected Micro Small and Medium Scale Enterprise (MSME) customer’s free exhibition stands at the Made by Nigerians Fair.
The company has been paying particular attention to MSMEs because of their significance to the economy.
Earlier, the company has offered different media exposure opportunities to its MSME customers, giving them the platform to introduce their products and services to a wide range of customers for free.
According to the Head, Marketing, AXA Mansard Insurance Plc, Olusesan Ogunyooye, said this is another gesture by the company to show that MSMEs can benefit for having insurance.
He explained that MSMEs are the backbone of any economy, noting that they drive innovation, create jobs, and contribute significantly to national development.
“Our support for these businesses at the MBN Fair reflects commitment to their growth and sustainability.
We are passionate about helping them reach their full potential by connecting them with resources and opportunities that foster success”.
“By the very nature of insurance, its benefits are in the future and they are uncertain. That has been a main source of discouragement, particularly to MSMEs. Businesses are geared to making money. So, when thinking about Insurance, an average MSME will rather invest the money in the growth of his business first”.
But the risks that businesses face are also real. There are various types of risks businesses have to contend with today. From burglary, to fire, health of employees, and so on. When these risks manifest, they can significantly impact a business negatively. We understand that to get MSMEs to protect themselves and the millions of jobs they create, we must help them strike a balance between growing their businesses and protecting them”.
So, we have come up with different Initiatives to help them grow their businesses. The opportunity to exhibit their products and services to thousands of visitors to the MBN Fair is another in the series of our initiatives.
“We are convinced that for insurance to grow, we need to help people and businesses see it as a strategic lever to grow their businesses, not a cost that takes away from them. If we get this right, it can’t have a massive impact on our economy because, when MSMEs thrive, the economy will prosper”.
“We have experimented with this model, and we are particularly excited about the responses from our customers. It is a call for us to do more, and we are committed to Nigerian MSMEs”, Ogunyooye explained.
AXA Mansard has been recognised for its various MSME Initiatives. The organization has been recognised by Nairametrics as Best MSME Insurance Company of the Year, and Marketing Edge Magazine as Inclusive Insurance Brand of the Year.
