By David Akinmola
An underwriting firm, AllCO Insurance Plc has rollout a refreshed brand identity in a move widely seen as a strategic repositioning aimed at supporting innovation, market expansion and long-term development of Nigeria’s insurance industry.
The rebrand, came at a time when the sector is facing mounting pressure to improve public confidence, expand insurance penetration and respond to a younger, technology-driven customer base. Industry analysts say such moves by leading underwriters are increasingly critical as insurers prepare for a more competitive and capital-intensive operating environment.
Beyond visual changes, AllCO said the new identity reflects a broader organizational shift towards digitalization, operational efficiency and customer-centric product design.
The insurer is seeking to align legacy strengths with the demand of a rapidly evolving financial services landscape, where speed, accessibility and innovation are becoming key differentiators.
Speaking at the unveiling, the Managing Director/Chief Executive Officer, Babatunde Fajemirokun, described the rebrand as a deliberate response to structural changes within the insurance market.
He said the exercise underscores AllCO’s resolve to remain relevant and play a stronger role in shaping the future of the industry.
According to him, while the insurer’s outlook and delivery channels are being modernised, its foundational values of trust, reliability and protection remain unchanged.”This refresh represents a renewed mindset. It speaks to our ambition to build an institution that can meet today’s expectations while anticipating tomorrow’s risks,” Fajemirokun said.
He added that the new identity positions AllCO to engage more effectively with emerging segments of the market, particularly younger Nigerians seeking flexible and digitally enabled insurance solutions, without alienating long-standing policyholders.
On the technology front, the Chief Digital and Information Officer, Olusanjo Shodimu, said the rebrand aligns with AllCO’s ongoing investments in digital infrastructure and data-driven processes.
He noted that the company is strengthening its platforms to deliver smarter underwriting, faster claims processing and more seamless customer interactions
“This transformation is about building an agile, technology-led organization that can respond quickly to changing customer needs and regulatory expectations,” Shodimu said.
The refreshed brand will be rolled out across AllCO’s digital platforms; branch network and customer touch points, ensuring consistency in engagement and service delivery. The insurer said this will enhance transparency and accessibility, two factors widely regarded as critical to restoring confidence in the insurance sector.
