Golden Diamond Limited has introduced a new range of sanitary wares aimed at meeting changing needs and combating fake wares in the market, vowing to go ruthless against counterfeiters.
The latest products, which come in various ultra-modern designs include toilet water closets and flushers, wash-hand basins and kitchen cabinets.
At the 2023 distributor conference/appreciation banquet in Lagos, the Managing Director, Frank Chen, assured that the company would increase its research and development to improve the quality of its products for the optimum satisfaction of the customers.
He reiterated the company’s vision to make its products the first choice in sanitary wares in Africa, both in terms of both quality and affordability.
Speaking at the event, the Director of the Standard Organisation of Nigeria (SON), Yeside Akinlabi, lauded the company for maintaining a culture of high-standard quality products over the years.
“The distributors should be proud of doing business with Golden Diamond because their products meet the required quality standards as certified by the SON. We strongly recommend Golden Diamond products to the public.”
The Marketing Manager, Lan, said the company has put in place deliberate measures codenamed, ‘You chop, I chop’, aimed at ensuring mutual development and benefits for all stakeholders in the value chain.
One of the measures, he said, involved a strict quality control system that subjects all products of Golden Diamond to a test for water leakage such that if there was any problem, the company would take full responsibility.
“There is also a sales policy, whereby the company monitors the market dynamics and competitors’ actions and timely adjusts the products’ prices to help the distributors get more market shares which ensures maximum profits.
“Before this meeting, we blocked over 100 distributors who failed to meet our registration conditions for the appointment as official distributors of our products. We have made the conditions stricter to regulate the number of our distributors because we believe that the fewer the distributors, the higher the profit for the distributors and the less the cost of management,” he said.
At the occasion, there were a series of lucky draws that saw many guests going home with various items. Ten people won JBL loudspeakers valued at N150,000 each; another 10 won sets of Infinity mobile phones valued at N250,000 each while three people won three brand new Jacuzzi valued at N640,000.
Another three people won three iPads valued at N850, 000 while the star winner of the lucky draw went home with a cash of N1 million.
